In the Weeds: A MINDSCAPE Podcast

S2 E10: Secrets from a E-commerce Expert

We are here! Our last episode of Season 2 we have our Chief Strategy Officer, Paul Ferrier with us to discuss the top secrets of a successful E-commerce website. We go in the weeds on common mistakes, tools to use, and how to make your visitors trust you, and buy your product. We will see you all in Season 3 soon, enjoy! 

S2 E9: Transactional vs Relational Marketing

Episode 9 of Season 2 of our #InTheWeedsPodcast discusses Transactional vs Relational Marketing. Tune in with us as we get in the weeds about each and also share some of our best practices. Enjoy!

S2 E8: The New SEO

In Episode 8 of Season 2, we go in the weeds on the change of SEO, starting with the importance of buyer personas and what their intent is. Followed by how search has changed and people are searching for questions, meaning you need to have good quality sharable content. Then we discuss does technical SEO still matter, dealing with subheadings and the importance of alt tags. Enjoy!

S2 E7: What To Do With Your List

In Episode 7 of Season 2 we discuss all things about lists, email lists that is. We highlight how to grow your list and re-engagement, tips to best leverage and segment it, and how to clean it so it's up to date. Enjoy! 

S2 E6: Small Budget Marketing

 In Episode 6 of Season 2, we go in the weeds on marketing on a budget. We encourage starting off by educating yourself, invest in classes or boot camps, videos, and online courses. Free is the best price for those small budgets, and we include lots of free ideas and tools to utilize. We conclude by stating to not overthink it, just do it and experiment with different options! Enjoy! 

S2 E5: Easy Ways to Generate Leads

Halfway through Season 2! In Episode 5 we give you some tips and tricks you need to save for generating leads. We start with getting to know your buyers, what are their motivations, concerns, considerations? Next is proving your credibility, asking for reviews and testimonials, and investing in a great website with even better user experience. Finally we harp on giving them good content, give the people what they want. Enjoy!

S2 E4: Manufacturing Companies - The Evolution of Marketing

In Episode 4 of Season 2, we get in the weeds on marketing in the manufacturing industry.  We discuss the current landscape and the generational gap, distributors and dealer networks, and how to create better relationships by serving end users. Enjoy!

S2 E3: 3 Steps to Modernizing Your Sales Approach

In Episode 3 of Season 2, we get in the weeds on the evolving world of sales. We discuss 3 steps you can take to modernize your sales approach, that include organizing, optimizing and aligning. 

S2 E2: Why is Hubspot so hot?

In episode 2 of season 2, we go over all that is Hubspot, what it is, what it does and who it's for, and the evolution of the software. Tune in to learn about one of the great software's that we love and use every day! 

S2 E1: What is the Purpose of a Website? Does Your Website Have Purpose?

We are back! To kick off Season 2, we discuss all the questions you should ask regarding your website. To start, we answer the question of why do you want or need a new website, what purpose did they serve then vs. now, and how should you build and organize your website.