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Episodes
"In the Weeds" discussions about everything business & marketing related.
Episodes
Monday Dec 17, 2018
Monday Dec 17, 2018
In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.
Monday Dec 17, 2018
Monday Dec 17, 2018
In Episode 2 we discuss Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our everchanging technology landscape, and what new methods are dominating the field.
Monday Dec 17, 2018
Monday Dec 17, 2018
Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast!